Lime Cellular Official Blog

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MetroPCS Support

New York, NY (January 23, 2012)

Lime Cellular Gains Carrier Approval and Full Access to MetroPCS

Lime Cellular, a Mobile Marketing company based in New York, NY, has gained gained Carrier approval from MetroPCS Communications, Inc. (NYSE: PCS) and will now have immediate Short Code access for SMS Messaging to MetroPCS’s more than 9 million wireless subscribers.

Lime becomes one of a limited number of approved Short Code providers who will have access across the the MetroPCS network

Lime is dedicated to providing platform and enterprise solutions exclusively for SMS Resellers. Lime was founded on a simple premise: that all businesses, big or small, can harness the power of mobile marketing to grow their business without the need for large technology and networking investments. Lime Cellular is, first and foremost, a technology company.
Lime Cellular’s product is the industry’s most complete and integrated system today. It is scalable to meet the volume and speed requirements of any agency, advertiser, promoter or marketer.

Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA(SM), MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of December 31, 2011, MetroPCS had over 9.3 million subscribers. For more information please visit www.metropcs.com.

Source: Lime Cellular

Feature Groups for Custom Mobile Marketing Plans

One of our newer features, feature groups, is a great tool for those Lime users who have different types of businesses to manage!

This tool allows you to limit advertiser accounts to a selection of features. These groups can be tailored for businesses with specific interests and goals.

For instance, a doctor’s office would only use the text message, appointment reminder, and Facebook integration tools, so you would create and assign them to a group with those features. A real estate company, as another example, would use text messages, mobile web pages and QR codes.

You can also assign your resellers and sales agents to specific groups so they can only create advertisers with the capabilities indicated in that particular group.You can modify existing groups, as well as reassign an advertiser to a different group if need be. Below is a picture of what you see when you create/edit a group.
 

group Feature Groups for Custom Mobile Marketing Plans

Enjoy!
Happy Texting,
Lime Cellular LLC
Mobile Marketing Platform

Lime Cellular Brings Our Mobile Marketing Service To Canada

Hello Everyone,

We at Lime Cellular are pleased to announce that our short code 71441 will be available in Canada starting October 17th, 2011. All of the following carriers have approved our service as of the 17th, except for Rogers Wireless, which will be available starting October 28th, 2011:

 

Aliant Mobility

MTS Mobility

SaskTel Mobility

Vidéotron

Mobilicity

Bell Mobility

NorthernTel Mobility

Télébec Mobilité

Virgin Mobile Canada

Fido

Rogers Wireless

TELUS Mobility

WIND Mobile

 

Until then, if you have any questions regarding this announcement, please let us know!

Thank you.

 

Happy Texting,

Lime Cellular LLC
Mobile Marketing Platform

 

 


Text Messaging For Health Care

TEXT MESSAGING FOR HEALTH CARE – JUST WHAT THE DOCTOR ORDERED!

By David Spatz, President, DAS Consulting Services, Inc
 

With so many stories of successful marketing campaigns prevalent in the retail business world today, it is unfortunate that the many texting opportunities for the billion dollar health care industry are vastly being overlooked and undervalued.

In fact, text messaging platforms are rapidly becoming a popular and inexpensive way to educate the general public about disease and health hazards while helping others monitor illness such as diabetes and heart disease. Texting is being used as a way for patients to stay on top of their conditions giving them better charge of staying well.

“The mobile phone is transforming how health services are delivered,” said Dr. Frederick Muench, clinical psychologist and founder of Mobile Health Interventions. “There is now substantial evidence that text messaging programs are effective, adjunctive and standalone interventions for a range of problem behaviors.”

Internationally, texting is being used to help curb outbreaks of diseases such as malaria and hepatitis. Even expectant mothers are now receiving free health tips once a week and other worthwhile information during their pregnancy and on into their child’s first year of life.

Text campaigns have proved to be an effective way to promote healthy behavior within the hospital’s community while encouraging preventative care. The White House recently launched Text4baby, a program that texts tips to expectant mothers in an attempt to curb premature births and infant health problems. The text messages are free and correspond with the woman’s due date. They include information about birth defects, immunizations, mental health, and nutrition.

The way to jump on the convenient texting train is by simply asking. The next time you go to your doctor or dentist, ask if they send text message reminders. Some platforms are even capable of two-way communication so the healthcare provider can immediately know if the patient has confirmed, needs to reschedule, or is running late.

For most health care professionals, an average missed appointment costs a minimum of $50.00 per occurrence. If doctors, dentists and psychologists instituted a text message reminder program where at least two people per week did not miss their appointment, it would add $10,000.00 per year to their bottom line.

In 2008, Kaiser Permanente, the nation’s largest not- for- profit health care Company teamed up with a text marketing company and initiated an innovative SMS-based patient reminder solution. To meet Kaiser’s goals for patient communication, they developed an end-user SMS platform solution that allowed for the creation and management of general appointment reminders, such as scheduled office visits and specific treatment reminders, such as mammograms. They even implemented a specific notification for completed lab results, such as a text saying “your lab results are ready.”

The one month pilot proved by using the SMS-based appointment reminders, Kaiser was able to save $150 per appointment. Their no-show cost equated to a total cost savings of over $275,000 at a single clinic.  In May of this year, Aetna Health Plans announced the launch of a text based SMS service for members with diabetes to help them better manage their condition. Those Aetna members who opted to participate in the program will receive educational texts and SMS reminders regarding updated screenings, tests, medicine, and general health care tips. Some platforms are even beginning to experiment with sending relevant coupons within the text messages, which opens up a whole other field of opportunities for medical professionals.

Texting programs are also rapidly expanding throughout the international community. In July 2009, the United Nations launched a ten-day initiative intended to reach out to 10,000 people in Jinja, the second largest commercial city of Uganda. Thousands were reached through text messages to demonstrate the reach and potential of using mobile phones for health information and wellness promotion. The Texting4Health initiative invited residents of Jinja to participate in a short health quiz using text messages and met with great success throughout the area.

There is no doubt that the many opportunities for text messaging solutions for health care providers should not be overlooked when prospecting for new businesses and maintaining profit margins. It is a clear, effective and inexpensive way to create new business while keeping current patients healthier. Now that really is what the doctor ordered!

How To Choose The Right Mobile Marketing Platform?

Let me guess, you have been researching mobile marketing and you get more and more confused every day.

You’re thinking, “with so many options, how can I be sure I choose the right one?”.
Just like a marriage, this decision is crucial; the wrong partner can be a big mistake with lot’s of expenses involved of $ and time.
But if you look at the right parameters, and eliminate the noise – you will be pleasantly surprised to learn that it’s not all that difficult to choose the perfect solution for your business.

So let’s begin:
Short code or Long code?
Very simple: stay away from long codes! They are inconvenient to the customer and more important they are NOT carrier approved.
Carriers are only approving short code programs. Don’t work with amateurs – use a certified platform that will be there tomorrow.

SMTP or SMPP?
They may look similar but they are really not even related. SMTP is the protocol used for sending emails, when sending an email to a phone # the carriers are translating it
to a text message. The result, low delivery rate, not 2-way (people cannot respond) and most important YOU ARE EXPOSED TO SPAM REGULATIONS WHICH CAN PUT YOU IN A BAD LEGAL SITUATION. These programs are also not carrier approved.

See & Touch before you purchase.
Many platforms offer ‘many’ features but when it comes to the actual usage it is very poor and the abundance of ‘features’ offered are using the same tools in the back end.
For example: Text for Church, Text for restaurant, Appointment reminders and even Coupons at most cases are still a simple text message been delivered.
Simple text with a discount on it is NOT a mobile coupon! Where is the redemption? Barcoding? POS integration? Tracking?
An appointment reminder should not be a one-way scheduled text message only! Where is the management tool and the client confirmation?
Don’t be lazy and listen to sales people or sales materials, test it yourself! You are about to use it everyday and sell it so you better be comfortable with it.

Mobile Marketing as a business.
Make sure you have all the tools you need to run a business with and not just text messaging gateway to send campaigns.

  • Is the platform offers each of your customer a dedicated dashboard?
  • Do you have tools to give to your sales agents?
  • Do you have the tools to create sign up pages on your website and Facebook pages?
  • Make sure the system can take care of the billing, collect credit cards and send invoices. Once you have more than 10-15 accounts, it becomes a large task to handle billing manually.
  • Support  can you offer support to your customers? Does the platform provide you with the tools?

Features
Make sure you have all the features you need and also make sure that the company that you choose is still focused on developing and improving the platform.
You don’t want to stay behind the competition.

Vendor or Competitor?
Is your vendor also selling the same service and basically competing with you? This is a very important point that most prospects are not paying attention to!
A simple google search can show anybody who is the owner of the shared short code you are using, this mean that customers can find who YOU are using
as your white label vendor and pretty much easily can bypass you and and all your efforts of educating them will end there.

Vendor or another reseller?
Most vendors will tell you that they own the platform – make sure that’s correct. When you search on google you will find hundreds of them,
but there are only a handful of REAL platform owners.

Pricing
Does the pricing allow you to be competitive? Do the math! You need at least 65% profit to be able to pay commissions and maintain a healthy business.
This post has been provided to you as FREE advice and is based on real life experience and real questions that we receive every day.

Best Regards

Yuval (U.V) Madar
Founder, Lime Cellular

New Feature – Appointment Manager

We are pleased to inform you that we have just implemented a brand new feature which will enable Appointment Reminders and Confirmation.

Now Doctors, Nail Salons, Hair Designers, Spas and any other appointment based business can use this feature to reduce now shows

and confirm arrivals with our 2-way tool.

New Feature – QR Codes

We are pleased to inform you that we have just implemented a brand new QR code generator. QR codes are images that work much like barcodes but can be scanned using a mobile phone.

 

You can try the QR Generator and learn more about by clicking the link on  the main account dashboard.

 

Career – Writer

Social Media & Blog Writer

Lime Cellular is seeking a writer for our weekly blog, Facebook and Twitter pages. The ideal candidate should have a background or strong interest in mobile marketing and social networking, possess solid writing skills, and a desire to share their knowledge with others.

Description:

Gain experience and increase your credibility by researching and writing about invaluable mobile marketing topics that affect marketers today. We are looking to publish an informative blog each week that will be packed with helpful tips, and highlight the best mobile marketing practices and solutions.

Each week we will provide you with the topic and basic concept for the blog article we would like you to write. You will have creative freedom over each article, as long as it is accurate and appropriate. We are looking for someone who can provide quality work within a short period of time, in exchange for per article compensation based on your level of experience. We would also be happy to participate in a college intern program.

Qualifications:

  • Credible, passionate and knowledgeable
  • Able to write engaging articles using solid writing skills (spelling, grammar, etc.)
  • Access to timely, accurate information
  • Technologically savvy and able to learn and utilize web/publishing tools

 

Career – Sales

Senior Sales Manager – NJ

Lime Cellular is seeking a full time sales regional sales manager to take a lead role in developing and managing our mobile marketing affiliate program.

Description:

In order to accommodate our rapid growth, we need a New Jersey Regional Sales Manager with a competitive drive and who demonstrates strong leadership skills. With a hands-on management style, you’ll have the opportunity to build and develop a grade A team of sales professionals selling Lime Cellular’s mobile marketing solutions.

To be successful in this position you will have a bachelor’s degree in business, marketing or a related field, sales experience with a significant amount of time spent in management and a strong work ethic. You’ll also need to be team oriented with a proven track record of hiring, retaining, and creating a winning team of field sales representatives. Industry experience in mobile marketing is preferred, but not required. You’ll spend a considerable amount developing sales strategies and working closely with your team to reach aggressive sales goals.