Lime Cellular Announces New Auto Listing Feature Added to its Mobile Marketing Platform
Leading mobile SMS provider allows customers to rapidly create mobile QR code opt-in ads for listing multiple vehicles or products.
June 18, 2012 – OCEAN, NJ: Lime Cellular, LLC, one of the world’s leading providers of mobile SMS and text marketing services, today unveiled its new Auto Listing Feature as yet another unique addition to its Mobile SMS and CMS platform.
Online research for auto shoppers has been growing for years, and that behavior is now carrying over into the mobile sphere. A report fromMojiva, along with a Q1 2012 survey from eMarketer, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone.
“Lime Cellular’s SMS clients demand integrated mobile marketing campaigns that include robust text marketing capabilities, as well as mobile-optimized landing pages and mobile websites that can deliver a great user experience to end customers,” said Yuval Madar, president and CEO of Lime Cellular. “By including this easy, automated feature to create QR-code based opt-ins with mobile coupons attached, our clients can now build highly engaging and optimized mobile ads in minutes, with no programming required.”
More and more, auto consumers are showing receptiveness to mobile ads that are aligned with their shopping needs. Almost half of survey respondents said they considered deals and offers to be the most valuable information they could receive after clicking on a mobile advertisement. Additionally, one in five said they were interested in clicking on ads to learn about the features of a vehicle, or to watch a video about it. The same percentage of respondents said they valued ads that allowed them to sign up for future deals and offers, or other communications.
Said Lime’s Director of Customer Service, Marc Strum, “Placing QR codes on auto windshields not only allows prospective customers easy access to detailed car info without relying on a salesperson, its incredibly effective for the increasing numbers of auto shoppers who visit car lots when they’re closed so they can browse in privacy. Customers are really excited about Lime’s new feature.”
In the same study, exposure to mobile ads also led a significant number of respondents to direct action. As of March 2012, fully 57% of respondents said they would browse a website as a result of seeing an ad on their phone, while 43% said they would download a mobile app. And 38% said they would request more information after watching a mobile ad.
Because of the high cost of vehicles, along with a great need to “touch and feel”, mobile campaigns have the potential to shape consumers’ opinions at the early stages of their research process, and push them along the sales funnel. Auto brands that incorporate mobile into their overall strategy, instead of considering it an afterthought, will benefit from the practice.
“We’re excited to add this new feature for our sophisticated mobile clients,” said Yuval Madar of Lime, “When SMS and mobile sites are integrated to deliver a great user experience; they deliver much better conversions and a better return on investment.”
About Lime Cellular
Lime Cellular is a technology company located in New York, NY. Since 2006, Lime has provided businesses and local marketers alike the chance to use its powerful software to create dynamic messaging campaigns using the simplicity and immediacy of text messaging. For more information, call 800-699-9130, e-mail [email protected] or visit http://www.limecellular.com
With mobile commerce projected to grow exponentially by 2012, it is no wonder why various companies are making the shift to becoming providers of mobile marketing. However, not all providers are geared to work effectively for business of all sizes and across all industries, brands and venues.
Departing from generic providers, Lime Cellular provides an SMS mobile marketing platform to the SMS marketing reseller through a white label mobile marketing platform and an affiliate program. Detailed at LimeCellular.com, the New York-based firm utilizes the Lime technology that helps it achieve the single objective of providing marketers with a comprehensive mobile marketing platform.
Continuously expanding to meet customer needs, LimeCellular.com announces that its Short Code 71441 will be available Canada starting October 17th, 2011. The carriers Aliant Mobility, MTS Mobility, SaskTel Mobility, Vidéotron, Mobilicity, Bell Mobility, NorthernTel Mobility, Télébec Mobilité, Virgin Mobile Canada, Fido, Rogers Wireless and TELUS Mobility have approved the LimeCellular.com service as of the 17th. Rogers Wireless, on the other hand, will be available starting October 28th, 2011.
LimeCellular.com offers products that are deemed as the industry’s most complete and integrated system today. Built using cutting-edge technologies and architecture, Lime technology is scalable to meet the volume and speed requirements of any advertiser promoter or marketer.
LimeCellular.com offers mobile marketing platform that includes mobile coupon generation and management; mobile web pages; a social plugin that allows for the sending of alerts directly to Facebook or Twitter; a QR code generator; text to win; mobile polls, customer recruitment; appointment reminders; and management and sales and alerts. LimeCellular.com also offers an integrated billing system for platform clients.
Individuals needing training and support in relation to LimeCellular.com products can take advantage of the company’s unlimited Phone, Chat and Email Support offers. Moreover, the website serves as a full knowledge base with how-to videos and online guides to reduce customer support time and keep clients focused on sales.
SMS resellers in Canada who want to experience Lime’s unique development mobile marketing platform should visit http://www.limecellular.com and discover a platform that anybody can use.
Lime Cellular LLC
1370 Broadway (5th Floor)
New York, NY 10018