Welcome to Lime’s team, now that you have access to the affiliate panel, you can start managing your promotions and campaigns. Here are our Top tips for publicizing Lime Cellular White label SMS Marketing Platform in the most effective way possible.
Blogging
Blogging is one of the most basic and most effective ways to market Lime’s affiliate program. All you’ll be doing when you market our program this way is building a blog and getting it into the search engines. You’ll spend time working on the search engine optimization for your site, of course, and promoting yourself as an expert. This is a great way to give the customer something in exchange for them having read your advertising.
Reports
Offering reports related to our affiliate program is a great way to get effective inbound marketing done. This is a very simple concept and you’re offering the customer something worthwhile. Using your experience and expertise, come up with a report on a topic related to our software. The report doesn’t have to be—and shouldn’t be—overtly promotional, but it does have a promotional effect if you write it correctly. Think of a report as a longer, more involved post that you’d put on a marketing blog.
Be a Pundit
Some inbound marketing materials are not soft and fuzzy. If you happen to be an expert in one type of software or another, you probably have pretty strong feelings about the various options out there. Don’t be afraid to use editorial materials as a part of your inbound marketing. People are sometimes attracted to someone with strong opinions about a product and it’s a great way to make sure that your inbound marketing materials aren’t bland!
Tech Support
You might get a few emails here and there with people asking you questions about how to best use our platform. Consider putting these up as a blog or as a knowledgebase site. This is a great way to get a good inbound marketing site going. The content is useful, so it’s easy to set it up for search engine optimization and it’s extremely easy to keyword these articles with the name of our affiliate program and any other keywords you find useful.
Articles
Writing articles is a great way to bring people to your site. Make sure that your content is interesting and engaging and that it’s relevant to the keywords that you’re writing for. There are many different ways that you can keyword for our affiliate program, so you can be creative and think up interesting topics to write about. For most inbound marketing purposes, try to keep articles between 300 and 500 words in length. This makes it easy for people to stay engaged and, in quite a few cases; they may stay at your site longer to read more articles than one.
Send out E-mails to Friends
Have a solid network of friends who you think could benefit from Mobile Marketing? Are they business owners? There are numerous ways that mobile marketing can be used by your closest network of friends and business associates. Since you are providing your friends with a product you use and trust, you can ensure they are not being scammed or misled. You personally know that they are provided with a time-saving and cost-effective service, you don’t have to feel like you are ‘hard selling’ them on anything!
Guest Blogging
You might find other marketers out there who have very developed blog sites and who would be interested in sharing content with you. Most of the time, you can exchange blog posts with these marketers. This means that you go on their site and blog about what you’re marketing and vice versa. This is a mutually-beneficial relationship and one that many marketers use as a way to get more traffic to their site.
Testimonials
If you can get customers to write good testimonials for you, these can sometimes attract people. Putting them up as blurbs on advertising and so forth are great ways to entice people to come take a look at your site. Include testimonials that are sober-headed and believable. Some people will really start gushing if you ask them to write a testimonial and these come off as contrived.
QR Codes
These are the little square bar-code type devices you see all over the place. You can put these on your advertising or you can put them in places with no indication of what they are. You can set these up as links to your site, which is a great way to get traffic. Not putting exactly what the QR code leads to is a technique that some advertisers are using to generate interest based on piquing people’s curiosity.
Special Offers
You can always use special offers to get people to come by your site. A special offer doesn’t necessarily have to be a discount or something else that you have to pay out money for. You can offer the report you wrote for your product for free or some other giveaway to get people to come by your site on their own accord. This can generate a surprising amount of interest among people and can get customers to your site rather quickly, if you make the right offer.
Remember that inbound marketing is all about generating interest. The easiest way to do so is to offer something genuinely intriguing to your customers. Remember that inbound marketing may take a while to generate leads but that, generally speaking, those leads are very interested in your product compared to leads you get from outbound marketing!
